Creator Stake Plans, simply explained

You can join from 2,000 followers. A small, loyal audience often sells better than a big audience you don't know.

The brand chooses per plan: 1 Creator Stake per € 20 (Steady), € 15 (Boost) or € 10 (Turbo) in net sales with your code. The marketplace shows it for each plan. You need at least € 250 in sales to earn stakes. Once you reach that, your first sales count too.

€ 1 at the start. After that it moves with the brand, in proportion. If the brand becomes worth 3× as much, your stake is worth € 3. Your share is only the value added since your partnership started: € 2 per stake. If the brand doesn't grow, that is € 0.

Then your stake pays nothing. You never lose money, because you pay nothing.

The brand may buy back your stakes at any time, at their value at that moment. You then get the growth of your stakes since the start, exactly as with a sale. Example: 250 stakes, the brand is worth 5× as much: each stake is € 5, you get the € 4 growth per stake = € 1,000.

Then you have a claim for the growth your stakes had up to that point. You file it with the bankruptcy trustee. Often little or nothing is left in a bankruptcy. You never lose money yourself, because you paid nothing.

You keep every stake you have already earned, as long as you stay in the plan. If you leave the plan yourself or delete your account, your stakes from that plan lapse; we warn you beforehand. They also lapse in case of fraud or bad publicity.

Yes, on what you eventually receive. How that works depends on your situation. Check with a tax adviser.

Yes. Show in your posts that it is a partnership and that you have a stake, for example with #ad. That is required by law and keeps things honest.

Only a fixed monthly subscription from € 200, and it only starts when the first creator joins. There are no one-off fees per plan. When creators are paid out, you pay 2 to 5% commission. If your company doesn't grow, there is no payout and so no commission.

No. A Creator Stake is separate from your shares. You keep full control and no notary is needed at the start.

You choose what part of your company's value you make available per plan, up to 5% for all plans together. Creators only earn it with real sales.

Within 5 years at the latest you buy back the stakes at their value at that moment. It can be earlier, for example when you sell the company. Creators only get the growth since the plan started: exactly the same on a sale and on a buyback.

Yes. It is in the contract and it is enforceable. If you don't pay after a reminder with a 14-day deadline, the amount is due immediately, with statutory commercial interest and collection costs.

With one fixed formula: the higher of 1.5× your revenue or 8× your profit (EBITDA) over the last 12 months, with a minimum of € 50,000. Every six months you submit your figures and P&L statement.

No. Creators only see what their stakes are worth, never your revenue, profit or documents.

Through your web shop (Shopify) it happens automatically. Without a connection you upload an overview of sales with codes. Returns are deducted automatically.

Yes, once all creators have been paid out or their stakes have been bought out. Until then your subscription continues, so the platform can keep monitoring valuations and payouts.